With the advent of globalisation, communications technology took a quantum leap and landed corporations in a cutthroat market, where thousands of brands come and go every year. What differentiates a ...

Today’s economy is truly global, and your brand messaging must be, as well. But when your business operates across different continents and cultures, it can be difficult to create consistent messaging ...

The pen may be mightier than the sword, but in Manjira Sharma’s hands, it is also a compass, shaping narratives, steering brands, and giving purpose to communication in an ever-evolving corporate ...

How do you shape perception ethically when storytelling beats facts? One compelling framework that offers clarity is Bayesian persuasion, introduced by economists Kamenica and Gentzkow in 2011, —a ...

Erdem, the firm was built on a vision to deliver communications anchored in honesty, credibility, and measurable impact ...

In 2023, I got a pitch deck from a venture capitalist about the future of corporate communication, presenting AI bots (at the time, few people were using words like avatars or agents for AI assistance ...

The afaqs! CommuniCon Summit returns for its second edition on February 27, 2025, at Fairfield by Marriott, Mumbai. This premier conference, presented by Adfactors PR and co-partnered by Teamology, ...

This course is available on the CEMS Exchange, Global MSc in Management, Global MSc in Management (CEMS MIM), Global MSc in Management (MBA Exchange), MBA Exchange, MSc in Behavioural Science, MSc in ...

Dow Jones has elevated Elgen Kua (pictured) as regional senior director, corporate communications, Asia Pacific (APAC). In this newly elevated role, Kua will be responsible for external and internal ...