A private social media post led to a public mix up related to Ikon Pass discounts over the weekend. The promotion was not led ...

Skiers sued Vail Resorts and Alterra Mountain Company over the prices of lift tickets. The lawsuit alleges the companies ...

A new lawsuit is targeting Vail Resorts and Alterra Mountain Company and their ski passes.

A lawsuit filed this week in Denver U.S. District Court on behalf of American skiers argues the peddling of megapasses by ...

The suit argues, in part, that the companies pushed skiers toward passes by charging “exorbitantly high prices” for day ...

It’s no surprise to skiers that megapass companies like Vail Resorts and Alterra Mountain Company (which owns Ikon) have a ...

The twin titans of the American ski industry, Vail Resorts and Alterra Mountain Company, are facing a class action antitrust ...

Score your 26/27 Ikon Pass now at its current low spring rates – prices go up and promos end after April 16, 2026. Winter ...

Skiers have filed a class action lawsuit against the two largest winter sports and resort companies, saying their price ...

Who Sells the Ikon Pass? The Ikon Pass is sold by Alterra Mountain Company, a conglomerate that began forming in 2017 (the name Alterra debuted in 2018) and quickly brought numerous ski resorts into ...

Wymard will oversee the company’s strategic direction, product innovation, and national expansion efforts. The ...